State Affiliate Websites

Marketing & Promotion

Engaging potential members through marketing and promoting is an important element of a successful centre. Promotion of your centre within your local community will increase visibility and attract new members.

There are many different ways that you can build a relationships within your community by promoting your centre:

Social Media

Social Media has a big presence in society. It is a good tool to market your centre and get your message across to the community. There are many different types of media with Facebook and Instagram being the most popular.

When using Social Media to promote your centre always ensure that the content is kept current. The content should also be engaging and informative to your members.


Centre websites are your main source of information for potential members to find out about what your centre has to offer and why they should join. As with social media, it’s important to keep your website up to date. Your website should contain all the information that potential members need, to make a decision.


Newsletters are a great way to update your members on what’s happening at the centre. You might want to send your newsletter on a monthly or bi monthly basis.

Some of the topics that can be covered in a newsletter are:

  • Information about upcoming events or clinics
  • Volunteer opportunities at the centre
  • Useful tips that would benefit your members
  • Any changes to rules or procedures
  • Sponsorship promotions
  • Features on achievements, developments, season highlights etc

Direct Emails

Centres have the ability to send an email directly to members through your registration system. There are filter options that you are able to select if you want an email to go to specific members.

Direct emails are a great way to engage your members, as well as keeping them up to date with the latest information.

Email campaigns that can be sent to your members include:

  • Sign On Day / start of season information
  • Upcoming Competitions
  • End of season break ups

Any communication to members should be positive, clear and concise.


Social Media Pro’s & Con’s

Are you an informer or engager?

Timing is everything

Delivery time!

What does success look like?

What day should we post?

How often should we post?

How many words should we use?

How engaged are our fans?